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TitleWhitebook of Ecommerce_web
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Total Pages50
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Page 1

S y s t e m

THE WHITE BOOK OF
ECOMMERCE SOLUTIONS

By Philippe Humeau (CEO and co-founder of NBS System)
& Matthieu Jung (NBS System Marketing Team Manager) "Grow your business safely"

Relevant keys to choose
an ecommerce framework

Page 2

Avril 2012 – Philippe Humeau & Matthieu Jung – NBS System

www.nbs-system.com





Introduction page 2


Purpose of this study 2
Limitations of this study 2
What is the best eCommerce solution 3

Market segmentation page 4


ECommerce: Solutions PHP vs Solutions JAVA 5
Overview of the chart 5

Solutions, in detail page 7


Magento: the leader 7
PrestaShop: climbing the ladder 12
Drupal Commerce: back to eCommerce 16
Demandware: a very special position 20
Intershop: for the biggest 25
OXID eShop: German engineered 28
RBS Change: because experience matters! 32
Hybris: the rising star 37

The time has come to choose page 41

About the authors page 46

Greetings page 47

Copyrights page 48



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Cons

− Expensive solution (percentage of turnover).
− Captive solution (very complicated to step out).
− Designed for large accounts only.

Demandware’s highlights
(The more stars, the best)

Cost 
Mobile 
Number of developers in the market 
Web service / API 
Technical maturity 
Community 
Functional coverage 
Speed of the solution (website) 
Speed of the solution (back office) 
Easy-to-get started for developers 

Chart analysis of Demandware
(The bigger the area, the best)

Performance
& scalability

Complexity of
development

Costs (licenses,
development etc.)

Sustainability of
the solution

Native functional
coverage

Availability of skilled
resources

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Intershop: for the biggest

Record sheet

INTERSHOP
Size 460 people
Turnover 2011 €35.6M
Business model services, eCommerce and marketing + products
Cost of the licenses License €30k/CPU or SaaS, calculated with the customer
Technology Java
Framework specific to Intershop
Database Oracle
Version (at the time of the study) Enfinity 7
License not known
Date of first release 1992
Origin Germany
Website budget range (low/medium/high) €250k / €1-10m / > €10m

Substantial experience in eCommerce

Oldest eCommerce solution in this study and maybe in the market,
Intershop is a German company established in 1992 and listed on
the Frankfurt Stock Exchange.

One of the few solutions having withstood the bursting of the dot-com bubble, Intershop is now a leader of the tier
1 with its solution Enfinity. With 18 years of experience, Intershop continues to show impressive results: customers
with more than 25 online stores with millions of products and a solution present in over 30 countries and translated
into 20 languages.

Intershop has diversified its offer with a wide range of services in addition to its solution. All the years of experience
have enabled the German company to understand the eMerchant issues and address them in a very realistic way.
Intershop provides, for example, many marketing services associated with the solution.

Centralized by a single agency partner, SoQuero, quality services such as SEO campaigns, SEM and e-mailing are
available for all eMerchants who have selected Intershop. Selecting a marketing agency is often a difficult decision
to take for eMerchants. So, having the choice to trust a single partner, on top of that with 18 years of experience,
can make the difference and help their choice.

Intershop, ensuring scalability

From a technical point of view, Enfinity 7 is a solution that provides a very good scalability. Capable of handling mil-
lions of products and processing thousands of orders per day, Intershop solution is designed for eCommerce major
projects that have an international multi-site strategy. Intershop has many large customers thus proving that it is a
technically mature and reliable solution.

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Copyrights & licensing
RBS Change, Intershop, Demandware, Magento (and Magento Go), Hybris, OXID Eshop (and OXID Esales), Drupal
commerce, Commerce guys, Syseleven, NBS System, Wikigento, Bargento, X.Commerce, Amazon, Ebay, Ubercart,
osCommerce, Zen Cart, VirtueMart, IBM, WebSphere, Microsoft (and Microsoft Commerce server), WordPress,
Interspire, Volusion, Oxatis, Power boutique, Crocs, Medimops, Galeries Lafayette, and their respective logos are
trademarked and/or copyrighted and belongs to their respective owners.

Diffusion, property and reproduction:

NBS System forbids to use this content in any commercial way without prior formal agreement.

As long as the NBS System and the authors names are visible, NBS system allows:
• the reproduction of the graphic page 4, including on a publicly visible media (blog, ...)

• education & training facilities, schools, colleges and universities to make use of this document as a peda-
gogic content

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S y s t e m

"Grow your business safely"

www.nbs-system.com

French o�ce
140 Boulevard Haussmann - 75008 PARIS
[email protected] | +33 1 58 56 60 80

UK o�ce
133 Glasshouse Street - London W1B 5DG

[email protected] | 0845 527 6098

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