Download What stays in Vegas: the world of personal data—lifeblood of big business—and the end of privacy as we know it PDF

Table of Contents

                            Contents
Introduction: Spies
1: What Happens Here, Stays Here?
2: A Harvard Professor Comes to Vegas
3: Loyalty
4: Casino Data Gathering in Action
5: A Celebrity, a Private Eye, and a Hit Man
6: Dossiers on (Virtually) Everyone
7: Direct Marketing
8: Recession
9: The Puzzle of Your Identity
10: The Hunt for a Mystery Woman
11: Thousands of Eyes
12: Mugged
13: Internet Advertising
14: Seeking the Goldilocks Balance
15: New Frontiers in Customer Data
16: Casino Adventures in Three Cities
17: Embracing Outside Data
18: The Not-So-Enriching Business of Privacy
19: Empowerment
Acknowledgments
Appendix: Take Control of Your Data
Notes
Bibliography
Index