Download Verbal Judo: The Gentle Art of Persuasion PDF

TitleVerbal Judo: The Gentle Art of Persuasion
TagsOption B Judo
File Size901.5 KB
Total Pages186
Table of Contents
A Decade Later
Introduction Communication as a Noncontact Sport
1 Birth of a Communication Samurai
2 Motivating the Disagreeable
3 Baptism of Fire
4 Taking Crap with Dignity . . . and Style
5 The Nice, the Difficult, and the Wimp
6 Eleven Things Never to Say to Anyone (And How to Respond If Some Idiot Says Them to You)
7 The Crucible of the Street
8 The Most Powerful Word in the English Language
9 The Greatest Speech You’ll Ever Live to Regret
10 The Only Way to Interrupt People and Still Have Them Love You
11 Verbal Judo Versus Verbal Karate
12 The Five-Step Hard Style
13 The First Great Communication Art: Representation
14 The Second Great Communication Art: Translation
15 The Third Great Communication Art: Mediation
16 What Makes This All So Difficult
17 Readin’, ’Ritin’, and Rhetoric
18 How to Diagnose a Verbal Encounter
19 The Language of Reassurance
20 How to Fight Fair
21 Take the Giant LEAPS
22 Applying LEAPS to Your World
23 Persuasion for Fun and Profit
24 The Misunderstood Motivator
25 You Can Punish Without Drawing Blood
26 Dancing When You Might Have Stumbled
27 Verbal Judo as an Automatic Response
28 Final Chapter: The Five Truths That Fit All
About the Author
With Verbal Judo, you’ll learn how to
About the Publisher
Document Text Contents
Page 93

right, it’s a jungle out there or I would’ve been here sooner. But I’m here now,
sir, and here’s what I need to do. I need to see where those people got in the
house and where they got out. And you need to conduct me on that tour and
assist me in that investigation.

“While you’re doing that, sir, I want you to be thinking very carefully about
what is missing. Do you have pictures, serial numbers, markings on the stuff
stolen? Because when we’re done, I’m going to sit down with you and do a
police report. This doesn’t have to be meaningless paperwork. With a good
report and lots of specifics, our department is often able to return thirty-five to
forty percent of stolen property over time, some of it in reusable condition. I’d
like to think maybe that could happen for you.

“Before I leave, let me tell you another thing, sir. You rightly pointed out how
busy I am, but I’m never too busy that I can’t take a minute or two to walk you
around your house before leaving and point out some ways that you can
safeguard it. I’m an expert in that area. May I come in?”

I have to believe that would get a cop into just about any house in America.
The citizen may still be smoking and sputtering, but the cop’s job is getting

The deputy should have two goals. First, he needs to get in and get out
quickly and professionally. The computer screen in his squad car is full of calls
waiting for action. Second, and just as important, the deputy needs to leave the
citizen feeling better about the deputy than he ever thought he would when he
first opened that door. The caller should know and be able to say, “That officer

A man holding hostages once told me, “I want a million dollars and an airplane!”
I said, “So do I!” and I laughed. Humor, carefully used, can be a deflector, an

identifying factor, a way to forge a bond and work with a dangerous personality.
I went on, “Sir, we’d both like those things, wouldn’t we? But let me tell you
something I think you already know. That’s not going to happen. The people
surrounding the house, sir, they don’t like you. They’re the SWAT team, and they
want to kill you. To be frank with you, that’s not the police chief and command
officers on the roofs over there. Those happen to be Vietnam veterans, and their
only job is to come in here and take you out.

“Now look, I work for these people, and they don’t even like me. Let’s you

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VERBAL JUDO (Updated Edition). Copyright © 1993, 2004, 2013 by Itzy. All
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