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TitleTRANSFORMING INTO A LEARNING ORGANIZATION THROUGH HR INITIATIVES AND ...
LanguageEnglish
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Total Pages92
Table of Contents
                            A
B
	6.1 Reliability
C
	1.1 Advertisement
	1.2 Celebrity
	1.3 Celebrity Endorsed Advertisement
	1.4 The Impacts of Advertising
	1.5 The Influence of Advertising Attitude on Purchase Intention
	2. Objectives of Study
	References
D
                        
Document Text Contents
Page 1

TRANSFORMING INTO A LEARNING ORGANIZATION THROUGH
HR INITIATIVES AND MANAGERIAL FACTORS: A CASE OF AVARI

HOTEL, LAHORE

Namra Rehman*

Dr. Atif Hassan**


Abstract

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Key Words: Hospitality Industry, Avari Hotel, Learning Organization, Success,

Rapid Expansion

** MS Scholar, School of Business and Economics, University of Management and Technology,
Lahore, Pakistan
Email: [email protected]

**** Chairman Department of Management (Associate Professor), School of Business and
Economics, University of Management and Technology, Lahore, Pakistan
Email: [email protected]

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1. Introduction

Hospitality Industry is present in Pakistan since its independence in 1947

and is contributing to a larger proportion of country’s economy. At first there were

not many hotels to start with but as the time passed, a gradual establishment of

local and international hotels showed a huge potential for hospitality industry in

Pakistan. Avari Hotel, Lahore is one of those early local hotels that rose as a

prominent hotel chain, took their business to the International world, and set new

trends and standards of growth for the hospitality industry of Pakistan. In short,

the top management teams of Avari Hotel created their own future by sustaining

their creative approach to business through a continuous learning process. In the

present study, those HR initiatives and managerial factors are explored that

contributed towards making Avari Hotel a learning organization and ensuring its

continuous success and rapid expansion in the International world.

Startups are not easy in any business, the establishment of a brand new

hotel is in specific requires more because they struggle with the risk, fear of

failure and success altogether. The most fundamental attribute require in the hotel

industry is the discipline as a hotel works like a military at the management end

and has to look fascinating and sensational on the front end. The startup of Avari

Hotels, International chain from Avari Hotel, Lahore is a master piece of a great

struggle, resiliency and a big vision. This great start up and continuous expansion

gives rise to certain questions. First what are those factors that contributed in the

development process and what are the initiatives that played important role in the

maintenance of such a progressive timeline. Secondly how Avari Hotel, Lahore

has become a learning organization and created its own future. The present study

explores those HR initiatives and managerial factors that contributed towards

making it a learning organization ensuring its continuous success and rapid

expansion in the International world.

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Page 46

the existing literature. Findings of the study may extend the knowledge about

the factors that can create customer delight and ultimately leads to brand

loyalty, positive word of mouth and repurchase intention.

Managers are facing a competitive global market as customers are

becoming more complicated and role of information technology enhanced

their awareness. Customers cannot acquire and retain through price reduction

anymore as this aspect loses its worth as soon as competitor firms equate in

the same conditions. Therefore research predicts that managers need to focus

on customer delight in order to acquire and retain their customers. In this study

proposed model of customer delight can give valuable information to

managers on how to achieve customer delight and loyalty. It can also provide

greater understanding of the process of customer relationship management.

9. Research Limitations

Only one major city of Pakistan is included in this study, and future

research can focus on other geographical locations. Future research should

examine other factors that affect brand loyalty, especially generational

differences.

10. Originality/Value

This novel study improves our understanding of brand loyalty in

Pakistan by undermining the emphasis on customer satisfaction and

highlighting the significance of customer delight. This was missing in the

current literature.

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