Download Toyota Corolla Pakistan Market Plan PDF

TitleToyota Corolla Pakistan Market Plan
Tags Marketing Strategic Management Automotive Equipment
File Size359.9 KB
Total Pages31
Table of Contents
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Page 15

Suzuki Cultus at 35,982 units, 16,823 units and 21,390 units
respectively. The company has replaced Suzuki Baleno with Suzuki
Liana during the period and the product is getting acceptance in the
market. Sales figures of Suzuki Liana remained on the ascending
trend with 1,535 units during June compared to 1,187 units in May.


Honda started its operation in Pakistan in 1994. Honda is enjoying its
key position in the segment of 1300 cc and above. Honda has
launched many models like Civic 1.5 cc, City 1.3 cc to 1.5 cc etc. VTI
brand continued to be popular among customers.

During FY08, Honda Atlas Cars’ sales soared by 17 per cent to
28,134 units as against 24,066 units previously. Currently, Honda
Atlas assembles only two vehicles namely Honda Civic and Honda
City to tap the upper-end segment of car market. On MoM basis,
Honda City sales stood at 1,229 units in June, almost double
compared to 626 units during the preceding month. Demand of
Honda Civic declined by 61 per cent to 341 units MoM.

Dewan Farooque Motors:

It is the major competitor which has commenced its operation with a
wide range of products in domestic automobile market. Dewan
Motors is basically collaboration with Hyundai and Kia, two Korean
auto manufacturers. The initial response to Dewan's offering in the
market with record company booking of its Santro Plus. It has
launched its Kia classic 1300 cc car with sophisticated features. In
future wide range of models like Kia Shuma 1500-1800cc car, Kia
Sportage 2000 cc sports utility are expected to launch in the market.
Dewan has also launched its 1.5 tons Shehzore, the assembly of
Hyundai light commercial vehicle has already started at the Sindh
Engineering Plant in Karachi under contractual agreement.

Dewan's presence in the market will give the major move to the auto
industry in Pakistan. The intense competition will give the benefit to
the potential buyer in the market.

Automobile sales figures of Dewan Farooque Motors’ has remained
stable on the back of increased demand of Hyundai Shahzore, which
is considered to be the most competitive vehicle in the LCV segment.


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