Title | The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value |
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Language | English |
File Size | 4.1 MB |
Total Pages | 110 |
Contents Preface Introduction Chapter 1: Setting a Strategic Course to Maximize Customer Value Chapter 2: Customer Acquisition and Growing Your Best Customer Base Chapter 3: Using Customer Centricity to Tune Retention and Development Tactics Chapter 4: CRM’s Place in Creating a Value-Based Strategy Chapter 5: The Role of Customer Centricity in Corporate Valuation Chapter 6: Agile Change Management and Customer Centricity Conclusion: Customer Centricity from Concept to Playbook to Action About the Authors About Wharton Digital Press About The Wharton School Notes