Document Text Contents
Page 1
Social Media Toolkit
A guide for farmers,
fishermen and producers
of New Brunswick
Page 2
The Agricultural Alliance of New Brunswick and
the Department of Agriculture, Aquaculture, and Fisheries
Social Media Toolkit
A Guide for farmers, fishermen, and producers of New Brunswick
2017 Edition
Province of New Brunswick
P.O. Box 6000, Fredericton N.B. E3B 5H1 CANADA
www.gnb.ca
Print English: 978-1-4605-1776-5
Print French: 978-1-4605-1777-2
PDF English: 978-1-4605-1778-9
PDF French: 978-1-4605-1779-6
11317 | 2017.02 | Printed in New Brunswick
http://www.gnb.ca
Page 21
17A Guide for farmers, fishermen, and producers of New Brunswick
The heart is to like the photo. When it is red; it
has been liked by you.
The talk bubble is to make a comment on the
photo.
The arrow is to repost or share on another social
networking site, or with another user.
The number of likes is listed below the photo and can
be clicked on to see a full listing of profiles who have
liked the photo.
Picaroons Traditional Ales also use a caption on the
photo to add to its informative quality. In this caption
they also utilize hashtags that resonate with the photo
to create a recognized brand identity, such as
# G o H AV E a B E E R a n d # B E E Ro C LO C K .
2.4. Pinterest
What it is:
Pinterest is a visual organizer for saving and sharing links to webpages and other media that you like — otherwise
known as pins. Pins are represented by a picture and a description of your choosing. They can be organized
into collections called Pinboards, where you can collect similar pictures/pins into one category for your access.
Common Pinboards include recipes, fashion, funny/historical photos, and beauty. Pinterest users can share their
pins with others, or re-pin (save) pictures they like from other users. Think of Pinterest as a virtual scrapbook or
a bookmarks page with pictures. Pinterest can also be used for business and is a platform that is fast growing in
social media marketing because of its visual appeal.
How to use it:
Step 1. Create an account
Click the “Businesses” option at the bottom of the screen. Here, you will be able to join as a business account.
Enter your business email address and name, create a password, and select your business type. As this toolkit
is targeted to local producers, we advise that you use the “Local Business” category.
You are also provided with the option for your website to be linked to your Pinterest Profile page. Although it
is optional, it is recommended that you include this so that your future users can get to know your business.
Page 22
18Social Media Toolkit
Pinterest will then offer you the ability to follow five
topics in order to begin showing you pins in your
home feed that are relevant to your interests, Choose
topics that relate to your business and that you feel
will offer you relevant information that you will enjoy.
(Examples include Recipes, Agriculture, Seafood,
Organic Farming etc.). You will then be directed to your
home feed where you will see different pins relating
to your topics of interest.
Step 2. Create a profile
Click your profile picture icon, located in the top right corner of your screen; which will lead you to your profile
page. There you can add a logo, a description of your business, and social media links by clicking the “Edit Profile”
button. You can also add information such as your location and your business’ website. To add your Facebook
and Twitter profiles to your profile page, click the “Connect” option at the bottom of the box.
To connect, scroll down to the bottom and move the social media switches to “yes”. This will prompt you to
log in with your Facebook and Twitter account information, which allows users to explore your social media
platforms further.
Step 3. Create a board
When you return to the home page, Pinterest asks you to create a board on which you will save your pins. These
boards will allow you to categorize your information into topics of your choosing.
To do this, click “Create Board”. From there, you can name your board, add a description of its contents, and
sort it into a specific category (Examples include Food and Drink, Photography, Gardening, etc.) You also have
the choice to make your board a secret, where it will be hidden from the public and only you will be able to view
its contents.
It is recommended that you create boards that are related to your business and interests. For example, you
could make boards such as “CSA Recipes” “Agriculture Information”, “Shellfish Recipes”, or “Beer/Wine Map”.
Be creative when it comes to your boards as they represent your business identity. From here, you are able to
begin pinning (saving) content onto your boards from your newsfeed or from content found using the search
bar and menu.
Pinterest also allows you to post content from your business website or other social media channels you use to
your boards. To do this, click the board of choosing, and choose “Add a Pin”. You can specify whether you want
to upload a photo from your computer or from a website. Next, copy the link to the page you would like to pin,
and enter it into the URL box.
Finally, choose an image to represent your pin from the images that Pinterest provides. Once chosen, you may
add a description of the pin and pick the board on which you want the pin to appear. You can also re-pin other
user’s pins by clicking the “Pin it” button and choosing the board you want it to be saved on.
Page 42
38Social Media Toolkit
8. References
Castillo, S. (2014).16 Tools Every Social Media Manager Should Use. Retrieved from: http://blog.visual.ly/15-
tools-every-social-media-manager-should-use/.
Facebook. Facebook Ad creation basics. Retrieved April 8, 2016 from: https://www.facebook.com/business/
learn/facebook-create-ad-basics/.
Farrell, R. (2016). LinkedIn Marketing Strategy Blog. Retrieved from: http://linkedselling.com/linkedselling-
glossary-linkedin-terms-to-know/.
Helmrich, B. (). Pinterest for Business: Everything You Need to Know. Retrieved from: http://www.businessnewsdaily.
com/7552-pinterest-business-guide.html.
Kasteler, J. (2014). The Science & Psychology of Social Media. Retrieved from: http://marketingland.com/the-
science-psychology-of-social-media-66093.
Kristy Bolsinger and Moz Staff. (2016). Beginners guide to social media, Facebook. Moz. Retrieved from: https://
moz.com/beginners-guide-to-social-media/facebook.
LePage, E. (27 August 2014). How to use Hashtags: The Do’s and Don’ts of hashtags. Retrieved from: http://blog.
hootsuite.com/how-to-use-hashtags/.
Purewal, S.J. (2014). 3 tools to schedule your social media posts. PC World. Retrieved from:http://www.pcworld.
com/article/2461824/3-tools-to-schedule-your-social-media-posts.html.
Radice, R. Post Planner. How to Use Pinterest for Business: “Getting Started” Guide for Beginners. Retrieved from:
https://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/.
Singh, S and Diamond, S. (2012). How to Link Twitter to Your Company Facebook Page. Social Media Marketing
for Dummies, 2nd Ed. Retrieved from: http://www.dummies.com/how-to/content/how-to-link-twitter-
to-your-company-facebook-page.html.
Smartly, A. (n.d.).The Ultimate Guide To Social Media Scheduling. Retrieved from: http://www.lifehack.org/
articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html.
Social Media Glossary. (2015). Hootsuite. Retrieved from: http://blog.hootsuite.com/the-2015-social-media-
glossary-207-essential-definitions/.
Spencer, J. (2016). The Science Of Posting On Social Media Infographic. Retrieved from: http://makeawebsitehub.
com/the-science-of-posting-on-social-media-infographic/.
Thistle, DJ. (September 9 2015). How to Twitter: The Ultimate Beginner’s Guide for Using Twitter. Retrieved from:
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/.
Tumbokon, K. (2015). 16 Instagram tips and tricks you can’t afford to miss. Retrieved from: http://www.digitaltrends.
com/social-media/instagram-tips-and-tricks/.
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
https://www.facebook.com/business/learn/facebook-create-ad-basics/
https://www.facebook.com/business/learn/facebook-create-ad-basics/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://marketingland.com/the-science-psychology-of-social-media-66093
http://marketingland.com/the-science-psychology-of-social-media-66093
http://marketingland.com/the-science-psychology-of-social-media-66093
https://moz.com/community/users/82533
https://moz.com/beginners-guide-to-social-media/facebook
https://moz.com/beginners-guide-to-social-media/facebook
https://moz.com/beginners-guide-to-social-media/facebook
http://blog.hootsuite.com/how-to-use-hashtags/
http://blog.hootsuite.com/how-to-use-hashtags/
http://blog.hootsuite.com/how-to-use-hashtags/
http://www.pcworld.com/article/2461824/3-tools-to-schedule-your-social-media-posts.html
http://www.pcworld.com/article/2461824/3-tools-to-schedule-your-social-media-posts.html
https://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://makeawebsitehub.com/the
http://makeawebsitehub.com/the
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
Page 43
39A Guide for farmers, fishermen, and producers of New Brunswick
Twitter. (2016). Create a profile for your business. Retrieved from: https://business.twitter.com/basics/create-
a-profile-for-your-business.
Quinn, S. (2015). 4 Ways to Use Twitter Video for Your Business Retrieved from: http://www.socialmediaexaminer.
com/use-twitter-video-for-your-business/.
Zarrella, D. (2011, January, 2). The Science of Social Media at Harvard. [Video file]. Retrieved from: http://
danzarrella.com/video-the-science-of-social-media-at-harvard.html.
Zeevi, D. (2015). 12 Best Social Media Management Tools. Retrieved from: https://blog.dashburst.com/best-
social-media-management-tools/.
https://business.twitter.com/basics/create-a-profile-for-your-business
https://business.twitter.com/basics/create-a-profile-for-your-business
https://business.twitter.com/basics/create-a-profile-for-your-business
http://www.socialmediaexaminer.com/author/sarah-quinn/
http://www.socialmediaexaminer.com/use-twitter-video-for-your-business/
http://www.socialmediaexaminer.com/use-twitter-video-for-your-business/
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
https://blog.dashburst.com/best-social-media-management-tools/
https://blog.dashburst.com/best-social-media-management-tools/
https://blog.dashburst.com/best-social-media-management-tools/
Social Media Toolkit
A guide for farmers,
fishermen and producers
of New Brunswick
Page 2
The Agricultural Alliance of New Brunswick and
the Department of Agriculture, Aquaculture, and Fisheries
Social Media Toolkit
A Guide for farmers, fishermen, and producers of New Brunswick
2017 Edition
Province of New Brunswick
P.O. Box 6000, Fredericton N.B. E3B 5H1 CANADA
www.gnb.ca
Print English: 978-1-4605-1776-5
Print French: 978-1-4605-1777-2
PDF English: 978-1-4605-1778-9
PDF French: 978-1-4605-1779-6
11317 | 2017.02 | Printed in New Brunswick
http://www.gnb.ca
Page 21
17A Guide for farmers, fishermen, and producers of New Brunswick
The heart is to like the photo. When it is red; it
has been liked by you.
The talk bubble is to make a comment on the
photo.
The arrow is to repost or share on another social
networking site, or with another user.
The number of likes is listed below the photo and can
be clicked on to see a full listing of profiles who have
liked the photo.
Picaroons Traditional Ales also use a caption on the
photo to add to its informative quality. In this caption
they also utilize hashtags that resonate with the photo
to create a recognized brand identity, such as
# G o H AV E a B E E R a n d # B E E Ro C LO C K .
2.4. Pinterest
What it is:
Pinterest is a visual organizer for saving and sharing links to webpages and other media that you like — otherwise
known as pins. Pins are represented by a picture and a description of your choosing. They can be organized
into collections called Pinboards, where you can collect similar pictures/pins into one category for your access.
Common Pinboards include recipes, fashion, funny/historical photos, and beauty. Pinterest users can share their
pins with others, or re-pin (save) pictures they like from other users. Think of Pinterest as a virtual scrapbook or
a bookmarks page with pictures. Pinterest can also be used for business and is a platform that is fast growing in
social media marketing because of its visual appeal.
How to use it:
Step 1. Create an account
Click the “Businesses” option at the bottom of the screen. Here, you will be able to join as a business account.
Enter your business email address and name, create a password, and select your business type. As this toolkit
is targeted to local producers, we advise that you use the “Local Business” category.
You are also provided with the option for your website to be linked to your Pinterest Profile page. Although it
is optional, it is recommended that you include this so that your future users can get to know your business.
Page 22
18Social Media Toolkit
Pinterest will then offer you the ability to follow five
topics in order to begin showing you pins in your
home feed that are relevant to your interests, Choose
topics that relate to your business and that you feel
will offer you relevant information that you will enjoy.
(Examples include Recipes, Agriculture, Seafood,
Organic Farming etc.). You will then be directed to your
home feed where you will see different pins relating
to your topics of interest.
Step 2. Create a profile
Click your profile picture icon, located in the top right corner of your screen; which will lead you to your profile
page. There you can add a logo, a description of your business, and social media links by clicking the “Edit Profile”
button. You can also add information such as your location and your business’ website. To add your Facebook
and Twitter profiles to your profile page, click the “Connect” option at the bottom of the box.
To connect, scroll down to the bottom and move the social media switches to “yes”. This will prompt you to
log in with your Facebook and Twitter account information, which allows users to explore your social media
platforms further.
Step 3. Create a board
When you return to the home page, Pinterest asks you to create a board on which you will save your pins. These
boards will allow you to categorize your information into topics of your choosing.
To do this, click “Create Board”. From there, you can name your board, add a description of its contents, and
sort it into a specific category (Examples include Food and Drink, Photography, Gardening, etc.) You also have
the choice to make your board a secret, where it will be hidden from the public and only you will be able to view
its contents.
It is recommended that you create boards that are related to your business and interests. For example, you
could make boards such as “CSA Recipes” “Agriculture Information”, “Shellfish Recipes”, or “Beer/Wine Map”.
Be creative when it comes to your boards as they represent your business identity. From here, you are able to
begin pinning (saving) content onto your boards from your newsfeed or from content found using the search
bar and menu.
Pinterest also allows you to post content from your business website or other social media channels you use to
your boards. To do this, click the board of choosing, and choose “Add a Pin”. You can specify whether you want
to upload a photo from your computer or from a website. Next, copy the link to the page you would like to pin,
and enter it into the URL box.
Finally, choose an image to represent your pin from the images that Pinterest provides. Once chosen, you may
add a description of the pin and pick the board on which you want the pin to appear. You can also re-pin other
user’s pins by clicking the “Pin it” button and choosing the board you want it to be saved on.
Page 42
38Social Media Toolkit
8. References
Castillo, S. (2014).16 Tools Every Social Media Manager Should Use. Retrieved from: http://blog.visual.ly/15-
tools-every-social-media-manager-should-use/.
Facebook. Facebook Ad creation basics. Retrieved April 8, 2016 from: https://www.facebook.com/business/
learn/facebook-create-ad-basics/.
Farrell, R. (2016). LinkedIn Marketing Strategy Blog. Retrieved from: http://linkedselling.com/linkedselling-
glossary-linkedin-terms-to-know/.
Helmrich, B. (). Pinterest for Business: Everything You Need to Know. Retrieved from: http://www.businessnewsdaily.
com/7552-pinterest-business-guide.html.
Kasteler, J. (2014). The Science & Psychology of Social Media. Retrieved from: http://marketingland.com/the-
science-psychology-of-social-media-66093.
Kristy Bolsinger and Moz Staff. (2016). Beginners guide to social media, Facebook. Moz. Retrieved from: https://
moz.com/beginners-guide-to-social-media/facebook.
LePage, E. (27 August 2014). How to use Hashtags: The Do’s and Don’ts of hashtags. Retrieved from: http://blog.
hootsuite.com/how-to-use-hashtags/.
Purewal, S.J. (2014). 3 tools to schedule your social media posts. PC World. Retrieved from:http://www.pcworld.
com/article/2461824/3-tools-to-schedule-your-social-media-posts.html.
Radice, R. Post Planner. How to Use Pinterest for Business: “Getting Started” Guide for Beginners. Retrieved from:
https://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/.
Singh, S and Diamond, S. (2012). How to Link Twitter to Your Company Facebook Page. Social Media Marketing
for Dummies, 2nd Ed. Retrieved from: http://www.dummies.com/how-to/content/how-to-link-twitter-
to-your-company-facebook-page.html.
Smartly, A. (n.d.).The Ultimate Guide To Social Media Scheduling. Retrieved from: http://www.lifehack.org/
articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html.
Social Media Glossary. (2015). Hootsuite. Retrieved from: http://blog.hootsuite.com/the-2015-social-media-
glossary-207-essential-definitions/.
Spencer, J. (2016). The Science Of Posting On Social Media Infographic. Retrieved from: http://makeawebsitehub.
com/the-science-of-posting-on-social-media-infographic/.
Thistle, DJ. (September 9 2015). How to Twitter: The Ultimate Beginner’s Guide for Using Twitter. Retrieved from:
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/.
Tumbokon, K. (2015). 16 Instagram tips and tricks you can’t afford to miss. Retrieved from: http://www.digitaltrends.
com/social-media/instagram-tips-and-tricks/.
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
https://www.facebook.com/business/learn/facebook-create-ad-basics/
https://www.facebook.com/business/learn/facebook-create-ad-basics/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://linkedselling.com/linkedselling-glossary-linkedin-terms-to-know/
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html
http://marketingland.com/the-science-psychology-of-social-media-66093
http://marketingland.com/the-science-psychology-of-social-media-66093
http://marketingland.com/the-science-psychology-of-social-media-66093
https://moz.com/community/users/82533
https://moz.com/beginners-guide-to-social-media/facebook
https://moz.com/beginners-guide-to-social-media/facebook
https://moz.com/beginners-guide-to-social-media/facebook
http://blog.hootsuite.com/how-to-use-hashtags/
http://blog.hootsuite.com/how-to-use-hashtags/
http://blog.hootsuite.com/how-to-use-hashtags/
http://www.pcworld.com/article/2461824/3-tools-to-schedule-your-social-media-posts.html
http://www.pcworld.com/article/2461824/3-tools-to-schedule-your-social-media-posts.html
https://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://www.lifehack.org/articles/communication/the-ultimate-guide-to-social-media-update-scheduling.html
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://blog.hootsuite.com/the-2015-social-media-glossary-207-essential-definitions/
http://makeawebsitehub.com/the
http://makeawebsitehub.com/the
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/
http://www.steamfeed.com/how-to-twitter-guide-for-twitter/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
http://www.digitaltrends.com/social-media/instagram-tips-and-tricks/
Page 43
39A Guide for farmers, fishermen, and producers of New Brunswick
Twitter. (2016). Create a profile for your business. Retrieved from: https://business.twitter.com/basics/create-
a-profile-for-your-business.
Quinn, S. (2015). 4 Ways to Use Twitter Video for Your Business Retrieved from: http://www.socialmediaexaminer.
com/use-twitter-video-for-your-business/.
Zarrella, D. (2011, January, 2). The Science of Social Media at Harvard. [Video file]. Retrieved from: http://
danzarrella.com/video-the-science-of-social-media-at-harvard.html.
Zeevi, D. (2015). 12 Best Social Media Management Tools. Retrieved from: https://blog.dashburst.com/best-
social-media-management-tools/.
https://business.twitter.com/basics/create-a-profile-for-your-business
https://business.twitter.com/basics/create-a-profile-for-your-business
https://business.twitter.com/basics/create-a-profile-for-your-business
http://www.socialmediaexaminer.com/author/sarah-quinn/
http://www.socialmediaexaminer.com/use-twitter-video-for-your-business/
http://www.socialmediaexaminer.com/use-twitter-video-for-your-business/
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html
https://blog.dashburst.com/best-social-media-management-tools/
https://blog.dashburst.com/best-social-media-management-tools/
https://blog.dashburst.com/best-social-media-management-tools/
