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Page 1

Silvio NapoliSilvio Napoli

atat

IndiaIndia

Page 6

The India Business Plan

The Indian Elevator Market

- Residential segment  70%

- Commercial segment - 20%

- Hotels and others  10%

Competition

- Otis, BBL, Finlands Kone, ECE, and Mitsubishi and Hyundai Elevators

- 25 Regional Players

The Standard Product Strategy

- Model S001- Low-rise segment

- Model S300P  Mid-rise segment

- Single Point of Contact for sales

Page 7

The Outsourcing Strategy

- Manufacturing of components would be outsourced to local Indian suppliers

- Logistics function would be outsourced to internationally reputed logistics service

provider.

- Basic installation work would also be outsourced

Analysis

1. Business Model had never been attempted in the Indian Elevator Market

2. Customization of products is a key element in the Indian market

3. Single point of contact was an innovative account-management approach

4. Outsourcing processes was the main source of competitive advantage

Page 12

The company is headquartered in Mumbai, with offices and operations in

all major cities in the country.

Current Managing Director: Uday Kulkarni

Total Turnover: 500-1000 cr

Total number of employees: 1000

Schindler India is positioned firmly in India as a preferred solution

provider for elevators, escalators and horizontal walks. Cutting edge

technology backed by a strong service commitment makes this possible.

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