Download Sample Assignment - Strategic Management Assignment PDF

TitleSample Assignment - Strategic Management Assignment
TagsStrategic Management Market (Economics) Economic Growth Competition
File Size846.6 KB
Total Pages58
Document Text Contents
Page 1

BABS‐STRATEGIC MANAGEMENT

HHAASSAANN RRIIAAZZ
LLSSCC SSttuuddeenntt ## 00667733MMSSMMSS11000077
UUWWIICC SSttuuddeenntt ## 0077000044447700



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Page 29

BABS‐STRATEGIC MANAGEMENT

HHAASSAANN RRIIAAZZ
LLSSCC SSttuuddeenntt ## 00667733MMSSMMSS11000077
UUWWIICC SSttuuddeenntt ## 0077000044447700



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Compiling the GE matrix: The five steps in compiling the GE matrix are:

1. Identify strategic business units;

2. Determine factors contributing to market attractiveness;

3. Determine factors contributing to business position;

4. Establish ways of measuring market attractiveness and business position

5. Rank each strategic business unit according to whether it is high, medium

or low on business strength and again on market attractiveness.

HIGH


SBU 1



MEDIUM


SBU 3


LOW


SBU 2




SBU 4

STRONG MEDIUM WEAK


Figure: Illustrative Presentation of a GE Matrix Source: Lancaster, G., Massingham
L.,and Ashford R. (2002) Essentials of Marketing, 4th edn, McGraw‐Hill, Berkshire.

Boston Consulting Group’s Growth Share Matrix –Assessing the

Need for Financing in Diversified Corporations.

‘The usefulness of BCG Matrix lay in using it to plot the relative positions

of business units within a portfolio. This made it possible to identify winners

(market leaders) and to determine whether a balance existed between units

in the four quadrants. The theory is that business units in fast growing

industries need a constant input of capital to enable them to expand their

capacity. Business units in slow growing industries on the other hand, are

expected to generate a positive cash flow’ (Karlof, 1993).

Competitive Position Score

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