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Document Text Contents
Page 1

EXAM EVOLUTION
ACCA AND COMPUTER-BASED ASSESSMENT
CUSTOMERS OR PRODUCTS WHERE SHOULD YOU FOCUS?
BDO INTERNATIONAL GLOBAL HEAD OF PEOPLE
TAX REBUILDING TRUST IN CORPORATES

INSIDE SHELL’S FINANCE FUNCTION
SHARED SERVICES CENTRES: BENEFITS AND CHALLENGES

NICOLA HORLICK ON HER NEW CROWDFUNDING VENTURE
VIEW FROM A FUTURIST WHY INFOBESITY IS BLINDING US

CPD TECHNICAL OTHER COMPREHENSIVE INCOME

TV TALK
ACCA MEMBERS ON WORKING AT BSKYB

THE MAGAZINE FOR FINANCE PROFESSIONALS ACCOUNTING AND BUSINESS UK 04/2014UK UK.AB A
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CPD
Get verifiable cpd
units by reading
technical articles

LIGHTS
CAMERA
ACTION

PINEWOOD FINANCE
DIRECTOR ON LIFE IN FILM

www.accaglobal.com

Page 2

www.hiscox.co.uk/acca

Page 42

FOR MORE INFORMATION:

www.talentspace.co.uk

@robyeung

TALENT DOCTOR: VISION
Go for a job interview and you may be asked the
question ‘Where do you see yourself in five years’
time?’ Hopefully, you have an answer that will tell the
interviewer how committed you are both to your work
and the industry.

But let me now ask you ‘Where do you see yourself
in 15 years’ time?’ When I put this question to a group
of executives during a recent leadership development
workshop that I was running, the finance director
answered that he didn’t know. He simply couldn’t come
up with an answer and argued that there really wasn’t
much point in thinking that far ahead.

However, research based on something called
‘intentional change theory’ increasingly suggests that
individuals with a long-term vision of how they would like
their lives to turn out have a greater chance of achieving
that vision. If life is like a journey, then it’s the equivalent
of having a destination in mind when you set out.

Simpler than it sounds
The idea of a vision sounds terribly grand. But a vision
is really only a picture or description of how we would
like our lives to turn out.

In my work with senior executives, I use the term
‘balanced vision’ because studies indicate that leaders
are most able to make sustainable change in their lives
when they consider all aspects of their lives and not just
their careers. That means thinking about their families
and friends, their health and their broader interests
too. For some, that may include a contribution to their
communities – perhaps a sport or their spirituality or
religion, for example.

How do you craft a vision? I have invited many
executives to engage in what I say is a seemingly
frivolous exercise – I ask them to dream about their
perfect life. I say: ‘Imagine that it’s 20 years from now
and your life has turned out perfectly. Everything has
gone right and you’re feeling happy, satisfied and
fulfilled. What are you doing? Who are you with? How
do the people around you describe you?’

You need time to create a vision. It’s not something
that you can work on when you’re feeling harassed
and under pressure. It’s a time-out – an opportunity to
reflect on how things are going and to be honest with
yourself. What do you really want? Listen to that voice
in your own head and not to the voices of colleagues,
friends and loved ones. Don’t follow a prescribed career
path simply because it’s expected of you or because it’s
the most prestigious option.

Do you truly enjoy the path that you’re on? If not, why
remain on it? You’ll never be able to compete with those
who just love, love, love what they do. Better to find your
own niche. Once you’re happy with where you are and
what you’re doing, you can build up your skills, make
plans to pursue the right kinds of opportunities and
prioritise your efforts.

So what do you want from life? Once you know, you
can take the steps to work towards it. And, who knows?
You might just achieve it.

Dr Rob Yeung is a psychologist at leadership consulting
firm Talentspace and author of more than 20 career
and management books including How To Win: The
Argument, the Pitch, the Job, the Race. He also appears
frequently as a business commentator on BBC, CNBC
and CNN news.

Career boost
Do you know what you want from life, asks Dr Rob Yeung, plus what really annoys the
CFO, toxic performance appraisals, and a new leader in eye-wateringly expensive cities

42 INSIGHT | CAREERS

ACCOUNTING AND BUSINESS

www.talentspace.co.uk
www.twitter.com/robyeung

Page 43

WOMEN AND DIVERSITY
In 1909, ACCA was the
first accountancy body to
allow women members.
It was also the first with a
woman president. Female
membership currently stands
at 45%, with 51% making up
the student population.

International Women’s
Day 2014 on 8 March, which
ACCA supported, was a
celebration of the progress
made for women’s equality.
But with UK business
secretary Vince Cable
backing a plan to force all-
women shortlists for board-
level posts in FTSE 100
companies, there is obviously
still much to be done.

The last word goes to
ACCA chief executive Helen
Brand: ‘Our extensive work
into diversity shows that real
commitment to diversity
widens the talent pool.’

RED RAGS TO THE CFO
A recent Robert Half survey
of 2,100 US CFOs found
32% thought non-business-
related web browsing and
social media usage caused
the greatest drain on man-
hours; 27% said employees
chatting by the water
cooler or printer was worse,
while 11% (19% at larger
businesses) chose meetings.

Considering we’re working
longer hours, it’s inevitable
that personal issues will
encroach more into work
time. But – just a thought
– why don’t we work less
and socialise after work, in
person, as opposed to being
distracted by pseudo-social
media during work hours?

ALL CHANGE AT THE TOP
Asia is stealing the lead in
the world’s most expensive
cities league. The top
10 cities in this year’s
Economist Intelligence Unit
Worldwide Cost of Living
Survey – a relocation tool
that uses New York as a
benchmark for the cost

THE BIG BREAK
FAIZA YASIN FCCA
Management consultant Faiza Yasin’s CV
reads like that of somebody with a career
twice as long as hers. She has managed to
cram a lot into a short space of time. The
knowledge, experience and skills she’s
gained along the way are testament to her
hard work and positive attitude. Now living
in Canada, via the Cayman Islands, where
she was a senior auditor with Deloitte,
and her native Pakistan, Yasin continues
to push her career forward in new and
exciting directions. She is also one half
of an over-achieving brother-sister team –
twins and both ACCA.

What’s the worst thing a candidate could
say in an interview? Criticise their former
employer. Ask questions about the salary,
benefits, vacations, bonuses, etc.
How do you secure work experience in

a competitive market? Have a positive
attitude, a good work ethic and network.
If you needed a certain soft skill for a
specific role, how would you acquire it?
Learn from others, or by taking courses.

Yasin’s top career tips:

of living in 400 cities –
are dominated by Asia,
Australasia and Europe, with
Singapore first and Tokyo
sixth. Sydney is fifth, behind
traditional money sponges
Paris, Oslo and Zurich.

Editor Jon Copestake
puts it down to ‘the
continued rise of Asian hubs
and improving sentiment
in structurally expensive
European cities’.

So if you’re looking to

migrate, Asia is still a good
bet, but no longer the cheap
option it used to be. ■

This page is compiled and
edited by Neil Johnson,
editor, ACCACareers.com

THE PERFECT: PERFORMANCE APPRAISAL
Is there such a thing? What good does it do an employee to hear good,

bad or ‘constructive’ things from an employer? For that matter, what
good does it do the employer? Recent research by psychologists at

several US universities has found that negative feedback
is taken badly by even the most motivated. Furthermore,
in the context of an appraisal even positive feedback is
often misconstrued or misread as criticism. Stanford
University professor Bob Sutton says appraisals are
‘a bad practice that does more harm than good in

all or nearly all cases’, leading to ‘destructive
internal competition’. However, appraisals

are commonplace in corporate culture and
more often than not considered desirable by
employees. They’re a way for people to feel
connected to their company and respected
by their boss, and that their careers are

being taken seriously. But a good appraisal
depends on so many aspects, not least an
acceptance of their value and seriousness by
both employee and employer.

43CAREERS | INSIGHT

ACCOUNTING AND BUSINESS

www.accacareers.com

Page 83

• A
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10153 – Callcredit – Accountants Ad for ACCA – 192 x 260mm – AW.indd 1 04/02/2014 17:13

www.callcredit.co.uk/accountants

Page 84

EXAM EVOLUTION
ACCA AND COMPUTER-BASED ASSESSMENT
CUSTOMERS OR PRODUCTS WHERE SHOULD YOU FOCUS?
BDO INTERNATIONAL GLOBAL HEAD OF PEOPLE
TAX REBUILDING TRUST IN CORPORATES

INSIDE SHELL’S FINANCE FUNCTION
SHARED SERVICES CENTRES: BENEFITS AND CHALLENGES

NICOLA HORLICK ON HER NEW CROWDFUNDING VENTURE
VIEW FROM A FUTURIST WHY INFOBESITY IS BLINDING US

CPD TECHNICAL OTHER COMPREHENSIVE INCOME

TV TALK
ACCA MEMBERS ON WORKING AT BSKYB

THE MAGAZINE FOR FINANCE PROFESSIONALS ACCOUNTING AND BUSINESS UK 04/2014UK UK.AB A
C

C
O

U
N

T
IN

G
A

N
D

B
U

S
IN

E
S
S
0

4
/2

0
1

4

AB
CPD
Get verifiable cpd
units by reading
technical articles

LIGHTS
CAMERA
ACTION

PINEWOOD FINANCE
DIRECTOR ON LIFE IN FILM

www.accaglobal.com.abcpd
www.accaglobal.com

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