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TitleImproving Millennium Bank's Personal Finance Manager
LanguageEnglish
File Size12.0 MB
Total Pages104
Document Text Contents
Page 1

A WORK PROJECT, PRESENTED AS A PART OF THE REQUIREMENT TO ACHIEVE THE AWARD

OF A DOUBLE-DEGREE MASTERS IN MANAGEMENT FROM BOTH NOVA SCHOOL OF

BUSINESS AND ECONOMICS AND WARSAW SCHOOL OF ECONOMICS







Improving Millennium Bank’s Personal Finance Manager

How to cater a more useful, usable and tech-advanced tool to gain competitive

advantage in the Polish banking competitive arena

Gonçalo Abel Onofre Lázaro Gonçalves number 1463

A Project carried out in the ambit of the Management course, under the supervision of

Professor Carlos Marques





























June 2015

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AGENDA

TITLE 3

ABSTRACT 3

ACKNOWLEDGMENTS 4

INTRODUCTION 4

THEORETICAL FRAMEWORK 6

METHODOLOGY 8

THE COMPANY MILLENNIUM BANK 9

PRODUCT DESCRIPTION 10

INTERNAL ANALYSIS 12

EXTERNAL ANALYSIS 13

BENCHMARKING 13

STRATEGIC INTENT BASED PLANNING 15

CONCLUSIONS OF THE RESEARCH PERFORMED 19

FINANCIAL ANALYSIS OF THE SUGGESTIONS 21

ESSAY CONCLUSION 27

ANNEXES

ANNEX 1 28

ANNEX 2 28

ANNEX 3 29

ANNEX 4 30

ANNEX 5 31

ANNEX 6 34

ANNEX 7 37

ANNEX 8 100

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