Download Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do PDF

TitleCulture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Author
LanguageEnglish
File Size952.5 KB
Total Pages188
Table of Contents
                            Cover Page
Title Page
Contents
Dedication
Epigraph
Introduction
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
CHAPTER FOUR
CHAPTER FIVE
CHAPTER SIX
CHAPTER SEVEN
CHAPTER EIGHT
CHAPTER NINE
CHAPTER TEN
CHAPTER ELEVEN
CHAPTER TWELVE
Acknowledgments
FOOTNOTES
Copyright
                        
Document Text Contents
Page 94

My father died five years ago. Family was so important to him and he
gave me a very strong sense of home. He was my rock and I miss him
like crazy. Even today, whenever something is bothering me or even
when I have great news, I talk to this picture I have of him on my
kitchen counter (yes, I know that’s a little weird) and it makes me feel
like he’s still with me.

The language in these stories reveals strong emotion, exactly what one would
have expected given the subject. The emotion had a definite sense of motion,
though, a surprising emphasis on repetition. Coming back from school and
sharing a snack every day. Coming back from college and finding the old friends
with whom you once spent so much time. Sitting down over dinner to share
stories every week. Seeing your family at every game. Sharing rituals. Seeking
advice and comfort from a family member who had died. There were many
words that could describe the message triggered by the sense of home—but only
one prefix.

The Code for home in America is the prefix “RE-.”

When we think of home, we think of words that begin with the prefix “re-.”
Words like turn (as the girl did when she came home from school), unite (as
the boy did when he got back from college), connect (as the family did when
they told each other their highs and lows for the week, and as the woman did
when she spoke to the picture of her father), confirm (as the boy did when he
saw his family in the stands at his baseball games), and new (as the woman did
during her family’s various rituals). This sends a very powerful message to us
about what it means to be home. Home is a place where you can do things
repeatedly and have a good sense of the outcome—unlike the outside world,
where everything can be so unpredictable. Home is a place where doing things

gives them added meaning. This is why coming home has such a powerful
dimension in this culture and why we have such a strong emotional reaction
when we think about bringing home our troops or our endangered astronauts. We
want them to experience their lives again, surrounded by the people who mean
the most to them.

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