Download Consumer Perception Towards Bata PDF

TitleConsumer Perception Towards Bata
TagsLevel Of Measurement Marketing Research Sampling (Statistics) Marketing Survey Methodology
File Size1.7 MB
Total Pages43
Document Text Contents
Page 1

MARKRT RESEARCH | BATAMARKRT RESEARCH | BATA

11

CONTENTSCONTENTS

TOPIC PAGETOPIC PAGE

NO.NO.

CHAPTER ICHAPTER I

1. INTRODUCTION1. INTRODUCTION

1.1 Significance of the study1.1 Significance of the study

1.2 Review of Literature1.2 Review of Literature

1.3 Objectives of the Study1.3 Objectives of the Study

1.4 Methodology1.4 Methodology

1.5 Limitations of the study1.5 Limitations of the study

CHAPTER IICHAPTER II

2. RESEARCH DESIGN2. RESEARCH DESIGN

2.1 Types of research design2.1 Types of research design

2.2 Data collection from 2.2 Data collection from secondasecondary sourcery source

2.3 Data collection from primary source2.3 Data collection from primary source

2.4 Scaling techniques2.4 Scaling techniques

2.5 Questionnaire development and requisitions2.5 Questionnaire development and requisitions

2.6 Sampling t2.6 Sampling techniquesechniques

2.7 Field work 2.7 Field work 

CHAPTER IIICHAPTER III

3. DATA ANALYSIS3. DATA ANALYSIS

3.1 Demographic profile of the 3.1 Demographic profile of the respondentrespondent

3.2 Data Analysis3.2 Data Analysis

3.3 CHY Square Analysis3.3 CHY Square Analysis

3.4 Correlation Analysis3.4 Correlation Analysis

CHAPTER IVCHAPTER IV

FINDINGS AND SUMMARYFINDINGS AND SUMMARY

CHAPTER VCHAPTER V

CONCLUSIONCONCLUSION

BIBLIOGRAPHYBIBLIOGRAPHY

07-1807-18

0707

0808

0909

1414

1616

1818

19-2319-23

1919

1919

1919

1919

2020

2121

2323

2323

24-4024-40

2424

2424

2727

3737

3939

4141

4141

42-4342-43

4242

4242

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MARKRT RESEARCH | BATA

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Q16. Value for money 1. Yes

2. No

3. Can‟t Say

Q17. Comparability 1. Yes

2. No

3. Can‟t Say

Q18. Awareness 1. Relaxo

2. Paragon

3. Lakhani

4. Liberty

2.6 SAMPLING TECHNIQUES:

We used Non-probability technique (convenient sampling) mode to fill the data in

questionnaire.

As the area we covered was not so vast that it could be broken in to quota sampling, so we

divided the place into two parts and followed the convenient sampling to collect the data.

2.7 FIELD WORK:

As we did the collection of data on personal basis, so there was a lot field work that was done

by us.

There were 6 members in the group and it was divided into 2 teams

3 members in each group

 One team went to old Gurgaon bus station

 Another team went to new Gurgaon, mainly to the malls, we visited Sahara mall,

MGF mall, lifestyle mall and completed our field work whole field work was done in

three days in 1 hour on daily basis, was sufficient to complete the whole data entries.

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MARKRT RESEARCH | BATA

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CHAPTER- 3:

3.1 DEMOGRAPHIC PROFILE OF RESPONDENT

AGE

Frequency Percent Valid Percent Cumulative Percent

Valid

O-20 10 10.0 10.0 10.0

20-40 76 76.0 76.0 86.0

40-60 10 10.0 10.0 96.0

ABOVE 60 4 4.0 4.0 100.0

Total 100 100.0 100.0

Table 3.1.1

FIGURE 3.1.1

As per chart we can see that 76% people under the age group of 20-40, 10% people of age

group 0-20, 10% people of age group 20-40, 4% people of above 60 age have filled our

questionnaire.

10.0

76.0

10.0
4.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

O-20 20-40 40-60 ABOVE 60

AGE

AGE Percent

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