Document Text Contents
Page 1
MARKRT RESEARCH | BATAMARKRT RESEARCH | BATA
11
CONTENTSCONTENTS
TOPIC PAGETOPIC PAGE
NO.NO.
CHAPTER ICHAPTER I
1. INTRODUCTION1. INTRODUCTION
1.1 Significance of the study1.1 Significance of the study
1.2 Review of Literature1.2 Review of Literature
1.3 Objectives of the Study1.3 Objectives of the Study
1.4 Methodology1.4 Methodology
1.5 Limitations of the study1.5 Limitations of the study
CHAPTER IICHAPTER II
2. RESEARCH DESIGN2. RESEARCH DESIGN
2.1 Types of research design2.1 Types of research design
2.2 Data collection from 2.2 Data collection from secondasecondary sourcery source
2.3 Data collection from primary source2.3 Data collection from primary source
2.4 Scaling techniques2.4 Scaling techniques
2.5 Questionnaire development and requisitions2.5 Questionnaire development and requisitions
2.6 Sampling t2.6 Sampling techniquesechniques
2.7 Field work 2.7 Field work
CHAPTER IIICHAPTER III
3. DATA ANALYSIS3. DATA ANALYSIS
3.1 Demographic profile of the 3.1 Demographic profile of the respondentrespondent
3.2 Data Analysis3.2 Data Analysis
3.3 CHY Square Analysis3.3 CHY Square Analysis
3.4 Correlation Analysis3.4 Correlation Analysis
CHAPTER IVCHAPTER IV
FINDINGS AND SUMMARYFINDINGS AND SUMMARY
CHAPTER VCHAPTER V
CONCLUSIONCONCLUSION
BIBLIOGRAPHYBIBLIOGRAPHY
07-1807-18
0707
0808
0909
1414
1616
1818
19-2319-23
1919
1919
1919
1919
2020
2121
2323
2323
24-4024-40
2424
2424
2727
3737
3939
4141
4141
42-4342-43
4242
4242
Page 21
MARKRT RESEARCH | BATA
20
Q16. Value for money 1. Yes
2. No
3. Can‟t Say
Q17. Comparability 1. Yes
2. No
3. Can‟t Say
Q18. Awareness 1. Relaxo
2. Paragon
3. Lakhani
4. Liberty
2.6 SAMPLING TECHNIQUES:
We used Non-probability technique (convenient sampling) mode to fill the data in
questionnaire.
As the area we covered was not so vast that it could be broken in to quota sampling, so we
divided the place into two parts and followed the convenient sampling to collect the data.
2.7 FIELD WORK:
As we did the collection of data on personal basis, so there was a lot field work that was done
by us.
There were 6 members in the group and it was divided into 2 teams
3 members in each group
One team went to old Gurgaon bus station
Another team went to new Gurgaon, mainly to the malls, we visited Sahara mall,
MGF mall, lifestyle mall and completed our field work whole field work was done in
three days in 1 hour on daily basis, was sufficient to complete the whole data entries.
Page 22
MARKRT RESEARCH | BATA
21
CHAPTER- 3:
3.1 DEMOGRAPHIC PROFILE OF RESPONDENT
AGE
Frequency Percent Valid Percent Cumulative Percent
Valid
O-20 10 10.0 10.0 10.0
20-40 76 76.0 76.0 86.0
40-60 10 10.0 10.0 96.0
ABOVE 60 4 4.0 4.0 100.0
Total 100 100.0 100.0
Table 3.1.1
FIGURE 3.1.1
As per chart we can see that 76% people under the age group of 20-40, 10% people of age
group 0-20, 10% people of age group 20-40, 4% people of above 60 age have filled our
questionnaire.
10.0
76.0
10.0
4.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
O-20 20-40 40-60 ABOVE 60
AGE
AGE Percent
MARKRT RESEARCH | BATAMARKRT RESEARCH | BATA
11
CONTENTSCONTENTS
TOPIC PAGETOPIC PAGE
NO.NO.
CHAPTER ICHAPTER I
1. INTRODUCTION1. INTRODUCTION
1.1 Significance of the study1.1 Significance of the study
1.2 Review of Literature1.2 Review of Literature
1.3 Objectives of the Study1.3 Objectives of the Study
1.4 Methodology1.4 Methodology
1.5 Limitations of the study1.5 Limitations of the study
CHAPTER IICHAPTER II
2. RESEARCH DESIGN2. RESEARCH DESIGN
2.1 Types of research design2.1 Types of research design
2.2 Data collection from 2.2 Data collection from secondasecondary sourcery source
2.3 Data collection from primary source2.3 Data collection from primary source
2.4 Scaling techniques2.4 Scaling techniques
2.5 Questionnaire development and requisitions2.5 Questionnaire development and requisitions
2.6 Sampling t2.6 Sampling techniquesechniques
2.7 Field work 2.7 Field work
CHAPTER IIICHAPTER III
3. DATA ANALYSIS3. DATA ANALYSIS
3.1 Demographic profile of the 3.1 Demographic profile of the respondentrespondent
3.2 Data Analysis3.2 Data Analysis
3.3 CHY Square Analysis3.3 CHY Square Analysis
3.4 Correlation Analysis3.4 Correlation Analysis
CHAPTER IVCHAPTER IV
FINDINGS AND SUMMARYFINDINGS AND SUMMARY
CHAPTER VCHAPTER V
CONCLUSIONCONCLUSION
BIBLIOGRAPHYBIBLIOGRAPHY
07-1807-18
0707
0808
0909
1414
1616
1818
19-2319-23
1919
1919
1919
1919
2020
2121
2323
2323
24-4024-40
2424
2424
2727
3737
3939
4141
4141
42-4342-43
4242
4242
Page 21
MARKRT RESEARCH | BATA
20
Q16. Value for money 1. Yes
2. No
3. Can‟t Say
Q17. Comparability 1. Yes
2. No
3. Can‟t Say
Q18. Awareness 1. Relaxo
2. Paragon
3. Lakhani
4. Liberty
2.6 SAMPLING TECHNIQUES:
We used Non-probability technique (convenient sampling) mode to fill the data in
questionnaire.
As the area we covered was not so vast that it could be broken in to quota sampling, so we
divided the place into two parts and followed the convenient sampling to collect the data.
2.7 FIELD WORK:
As we did the collection of data on personal basis, so there was a lot field work that was done
by us.
There were 6 members in the group and it was divided into 2 teams
3 members in each group
One team went to old Gurgaon bus station
Another team went to new Gurgaon, mainly to the malls, we visited Sahara mall,
MGF mall, lifestyle mall and completed our field work whole field work was done in
three days in 1 hour on daily basis, was sufficient to complete the whole data entries.
Page 22
MARKRT RESEARCH | BATA
21
CHAPTER- 3:
3.1 DEMOGRAPHIC PROFILE OF RESPONDENT
AGE
Frequency Percent Valid Percent Cumulative Percent
Valid
O-20 10 10.0 10.0 10.0
20-40 76 76.0 76.0 86.0
40-60 10 10.0 10.0 96.0
ABOVE 60 4 4.0 4.0 100.0
Total 100 100.0 100.0
Table 3.1.1
FIGURE 3.1.1
As per chart we can see that 76% people under the age group of 20-40, 10% people of age
group 0-20, 10% people of age group 20-40, 4% people of above 60 age have filled our
questionnaire.
10.0
76.0
10.0
4.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
O-20 20-40 40-60 ABOVE 60
AGE
AGE Percent
