Download Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business PDF

TitleCode Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
File Size2.8 MB
Total Pages353
Table of Contents
Introduction: The Value of the Virtual
Part I: Digits Over Widgets: The Next Age Of Business and Technology
	Chapter One: “Will It Happen to Us?” A Trillion-Dollar Opportunity or an Extinction Event
		What Is a Code Halo?
		The First Trillion Is Always the Hardest
		How Significant Was the Impact of the First Trillion Club?
		Historical Sources of Competitive Advantage Don’t Hold Up Well Against Code Halos
		More Industries Heading to the Crossroads
		Code Halos Go Mainstream
		Code Halos: The Building Blocks of the Second Economy
		Harnessing the Power of Code Halos in Your Industry
	Chapter Two: The Personal Code Halo: Press “1” for the Real You
		Invisible But Always Present, Ever Enriching
		Take Us, for Example
		When Code Meets Code . . .
		The SMAC Stack: Driver of the Technological Sea Change
		The Discipline of Creating Value from Insight
		Code Halos: A New Core Competency
		Personal Code Halos Showcase Value of the Virtual
	Chapter Three: The Five Business Code Halos: Connecting Customers, Products, and Organizations
		The Customer Code Halo: The Relationship Maker
		Product Code Halos Shift Value from Widgets to Digits
		Employee Code Halos: New Ways for Team Members to Connect and Solve Problems
		The Partner Code Halo: Weaver of Webs
		The Enterprise Code Halo: Brand Aggregator
		Five Halos Matter to People, Places, and Things
	Chapter Four: The Anatomy of a Winning Code Halo Solution
		Computing Devices Are Today’s Established Amplifiers
		The “Skinterface” Will Change the Consumer Experience
		Industrial Amplifiers: Harnessing the Power of the Internet of Things
		Smart Appliances Become Amplifiers in the Home
		Facebook’s EdgeRank Algorithm Makes It Personal
		Successful Algorithms Power Code Connections and Create Insight
		Netflix Lassos Data to Win in the Market
		Why Didn’t They Tune in the Zune?
		Balance Focus on Five Components for a Winning Solution
	Chapter Five: The SMAC Stack: The New Technology of Code
		Driving Business Value Through New Technologies
		SMAC as a Technology Stack: No Technology Is an Island
		A Step Change Driving Exponential Growth in Computing Devices and Data
		Mobility and Analytics Lead the Way
		Growth in Human-Generated Data
		Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data
		Don’t Get SMACked
	Chapter Six: The Pattern of Digital Disruption: The Crossroads Model
		The Crossroads Model Across Multiple Industries
		Traditional Organizations Are Coming to the Crossroads
		Decide Your Fate at the Crossroads
	Chapter Seven: The Code Halo Economy: The Economics of Information
		Meaning Makers Are Winning Based on Code
		Steps to Make Meaning
		Getting Analytics Right
		Separating Signal from Noise Will Be the Killer Business Skill over the Next Decade
		Build a Business Analytics Ecosystem
		Skills for “Key-Making” Will Be Needed—But Are in Short Supply
		Pick the Right Target for Disruption
		Making Meaningful Returns
		Digits Over Widgets: The Next Age of Business and Technology
Part II: Four Principles for Success in the Code Halo Economy
	Chapter Eight: Delivering Beautiful Products and Experiences
		Engineering and Design Must Connect to Create Beautiful Code Halo Solutions
		Beauty Is About Experience, Not Just Devices
		Why the Nook Found No Niche
		Beauty Is Becoming Central to Creating Value
	Chapter Nine: Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World
		Perspective #1: We’ve Been Here Before—Fears Generated by New Technologies
		Perspective #2: The Evolution of Privacy
		Perspective #3: Trust Is the Currency of the Code Halo Economy
		Perspective #4: The Law Will Never Catch Up
		Action #1: Give Your Code Halo a Delete Button
		Action #2: Show Me You Know Me
		Action #3: Shine a Light on Your “Give-to-Get” Equation
		Action #4: Calibrate Your Approach for a Global Stage
		Action #5: Hard-Code Self-Control
		Be Proactive Early to Avoid Being Evil—and Creepy
	Chapter Ten: Manage Your Career Based on Code: Winning in the Wirearchy
		The Changing Nature of Power: Hierarchy versus “Wirearchy”
		You’re Uncomfortable with “Scrambled-Egg” Life
		A Computer Can Tell You What to Do
		You Hate Social Media and Never Skype
		Golf Is Central to Your Sales Strategy
		The Deming Rule: Use Data to End HIPPO Management
		The Rule of Virtual Work: Out of Sight, Front of Mind
		The Tattoo Rule: Manage Your Professional Code Halo
		The Keyser Söze Rule: Does Your Reputation Truly Precede Itself?
		The Node Rule: It’s Not All About You
		The Value-Add Rule: Don’t Regurgitate; Create!
		Act Now to Thrive in the Organization of 2020
	Chapter Eleven: Make IT Your Halo Heroes: Transform Your Technology Organization
		Align the Charter and Goals for IT by Horizon
		Rebalance Your Leadership Focus to Match New Requirements
		Attack the 80-20 Rule to Fund Innovation
		Drive Efficiencies in H1 and H2 IT
		The Business-Embedded Portion of the New H3 IT Organization
		Putting the New IT Organization into Place
		Create Halo Heroes by Bridging the IT-Business Gap
		Summary of Part II
		Four Principles for Success in the Code Halo Economy
Part III: Winning with the Crossroads Model
	Chapter Twelve: Seize Advantage During Ionization: Sense, Innovate, and Prepare to Pilot
		Your Goal for Ionization Is an Action Plan
		Develop the “Will to Innovate”
		Ionization Is the Time for Entrepreneurs to Shine
		Identify Connection Points Where Code Halo Solutions Fit
		Don’t Lock Out New Ideas During Ionization
		Pick Your Code Halo Starting Points
		Assess and Rank Your Pilot Ideas
		Prepare to Innovate and Pilot During Ionization
	Chapter Thirteen: Create a Spark: Pilot Your Best Code Halo Solutions
		The Tradeoff Is Broken by Code Halos
		The Hierarchy of Giving and Getting
		Pick Your Code Halo Based on Its Give-to-Get Ratio
		The Spark Is the Healthy Beginning, Not the End
	Chapter Fourteen: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze
		Stay the Course Through the Flat Water of Enrichment
		Constantly Refine the User Experience
		Scale Your Data First, Not Your Business
		Enrich Your Solution to Win at the Crossroads
Conclusion: Winning in the New Code Rush
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