Download business plan PDF

Titlebusiness plan
TagsCoffee Drink Coffeehouse Soft Drink
File Size406.8 KB
Total Pages24
Table of Contents
                            1.0 Executive Summary
	1.1 Mission
	1.2 Objectives
	1.3 Keys to Success
		Chart: Highlights
2.0 Company Summary
	2.1 Company Ownership
	2.2 Start-up Summary
		Table: Start-up
		Chart: Start-up
		Table: Start-up Funding
3.0 Products
	3.2 The Dark Roast Java Menu
		3.2.2 Teas
		3.2.3 Juices
		3.2.4 Sodas
		3.2.5 Other Drinks
		3.2.6 Snacks and Pastries
		3.2.7 Deli Items
4.0 Market Analysis Summary
	4.1 Market Segmentation
		Table: Market Analysis
		Chart: Market Analysis (Pie)
	4.2 Target Market Segment Strategy
	4.3 Industry Analysis
5.0 Strategy and Implementation Summary
	8.2 Break-even Analysis
		Chart: Break-even Analysis
		Table: Break-even Analysis
	
	8.3 Projected Profit and Loss
		Chart: Profit Monthly
		Chart: Profit Yearly
                        
Document Text Contents
Page 1

Table of Contents

1.0 Executive Summary ............................................................................................................................... 1
1.1 Mission ............................................................................................................................................... 1
1.2 Objectives .......................................................................................................................................... 2
1.3 Keys to Success .................................................................................................................................. 2

Chart: Highlights .................................................................................................................................. 3
2.0 Company Summary ............................................................................................................................... 4

2.1 Company Ownership ......................................................................................................................... 4
2.2 Start-up Summary .............................................................................................................................. 4

Table: Start-up ..................................................................................................................................... 5
Chart: Start-up ...................................................................................................................................... 6
Table: Start-up Funding ....................................................................................................................... 6

3.0 Products .................................................................................................................................................. 8
3.2 The Dark Roast Java Menu ................................................................................................................ 8

3.2.2 Teas ........................................................................................................................................... 10
3.2.3 Juices ......................................................................................................................................... 11
3.2.4 Sodas ......................................................................................................................................... 11
3.2.5 Other Drinks .............................................................................................................................. 12
3.2.6 Snacks and Pastries ................................................................................................................... 12
3.2.7 Deli Items .................................................................................................................................. 12

4.0 Market Analysis Summary .................................................................................................................. 12
4.1 Market Segmentation ....................................................................................................................... 13

Table: Market Analysis ...................................................................................................................... 14
Chart: Market Analysis (Pie) ............................................................................................................. 14

4.2 Target Market Segment Strategy ..................................................................................................... 15
4.3 Industry Analysis ............................................................................................................................. 16

5.0 Strategy and Implementation Summary ............................................................................................... 18
8.2 Break-even Analysis ........................................................................................................................ 20

Chart: Break-even Analysis ............................................................................................................... 21
Table: Break-even Analysis ............................................................................................................... 21

................................................................................................................................................................ 21
8.3 Projected Profit and Loss ................................................................................................................. 22

Chart: Profit Monthly ......................................................................................................................... 22
Chart: Profit Yearly ............................................................................................................................ 23

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