Document Text Contents
Page 1
Table of Contents
1.0 Executive Summary ............................................................................................................................... 1
1.1 Mission ............................................................................................................................................... 1
1.2 Objectives .......................................................................................................................................... 2
1.3 Keys to Success .................................................................................................................................. 2
Chart: Highlights .................................................................................................................................. 3
2.0 Company Summary ............................................................................................................................... 4
2.1 Company Ownership ......................................................................................................................... 4
2.2 Start-up Summary .............................................................................................................................. 4
Table: Start-up ..................................................................................................................................... 5
Chart: Start-up ...................................................................................................................................... 6
Table: Start-up Funding ....................................................................................................................... 6
3.0 Products .................................................................................................................................................. 8
3.2 The Dark Roast Java Menu ................................................................................................................ 8
3.2.2 Teas ........................................................................................................................................... 10
3.2.3 Juices ......................................................................................................................................... 11
3.2.4 Sodas ......................................................................................................................................... 11
3.2.5 Other Drinks .............................................................................................................................. 12
3.2.6 Snacks and Pastries ................................................................................................................... 12
3.2.7 Deli Items .................................................................................................................................. 12
4.0 Market Analysis Summary .................................................................................................................. 12
4.1 Market Segmentation ....................................................................................................................... 13
Table: Market Analysis ...................................................................................................................... 14
Chart: Market Analysis (Pie) ............................................................................................................. 14
4.2 Target Market Segment Strategy ..................................................................................................... 15
4.3 Industry Analysis ............................................................................................................................. 16
5.0 Strategy and Implementation Summary ............................................................................................... 18
8.2 Break-even Analysis ........................................................................................................................ 20
Chart: Break-even Analysis ............................................................................................................... 21
Table: Break-even Analysis ............................................................................................................... 21
................................................................................................................................................................ 21
8.3 Projected Profit and Loss ................................................................................................................. 22
Chart: Profit Monthly ......................................................................................................................... 22
Chart: Profit Yearly ............................................................................................................................ 23
Page 1
Table of Contents
1.0 Executive Summary ............................................................................................................................... 1
1.1 Mission ............................................................................................................................................... 1
1.2 Objectives .......................................................................................................................................... 2
1.3 Keys to Success .................................................................................................................................. 2
Chart: Highlights .................................................................................................................................. 3
2.0 Company Summary ............................................................................................................................... 4
2.1 Company Ownership ......................................................................................................................... 4
2.2 Start-up Summary .............................................................................................................................. 4
Table: Start-up ..................................................................................................................................... 5
Chart: Start-up ...................................................................................................................................... 6
Table: Start-up Funding ....................................................................................................................... 6
3.0 Products .................................................................................................................................................. 8
3.2 The Dark Roast Java Menu ................................................................................................................ 8
3.2.2 Teas ........................................................................................................................................... 10
3.2.3 Juices ......................................................................................................................................... 11
3.2.4 Sodas ......................................................................................................................................... 11
3.2.5 Other Drinks .............................................................................................................................. 12
3.2.6 Snacks and Pastries ................................................................................................................... 12
3.2.7 Deli Items .................................................................................................................................. 12
4.0 Market Analysis Summary .................................................................................................................. 12
4.1 Market Segmentation ....................................................................................................................... 13
Table: Market Analysis ...................................................................................................................... 14
Chart: Market Analysis (Pie) ............................................................................................................. 14
4.2 Target Market Segment Strategy ..................................................................................................... 15
4.3 Industry Analysis ............................................................................................................................. 16
5.0 Strategy and Implementation Summary ............................................................................................... 18
8.2 Break-even Analysis ........................................................................................................................ 20
Chart: Break-even Analysis ............................................................................................................... 21
Table: Break-even Analysis ............................................................................................................... 21
................................................................................................................................................................ 21
8.3 Projected Profit and Loss ................................................................................................................. 22
Chart: Profit Monthly ......................................................................................................................... 22
Chart: Profit Yearly ............................................................................................................................ 23
Page 1
