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TitleBUSINESS DEVELOPMENT Business Concept for Railway Vehicle Interior Lighting Refurbishment ...
LanguageEnglish
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should be chosen to be primary, if mixed method is used

(Metsämuuronen, 2006). In this thesis, more weight is on the qualitative

research method as the numeric data available is limited, due to the

number of the responses, type of questionnaire and time that was

available for the research.

Action research is not a problem solving tool only. In this thesis it used as

a process to improve organization efficiency and co-operation with the

customers.

1. Planning a new business concept. Aim is to develop a business

concept that is efficient and profitable and it would response to

customer needs.

2. Act. Research the continuity in the railway business and assess

railway refurbishment projects needs and customer expectations by

a questionnaire.

3. Observe results by analysing questionnaire responses.

4. Reflect observed results by adjusting the business plan.

Work continues after this thesis by planning marketing activities based on

fleet A and B customer listing and franchise schedule, which are shown in

appendix 10 and 11. Results of the marketing activities and feedback from

the customer will be observed and business concept adjusted accordingly.

5.3 Questionnaire

Questionnaire is useful instrument for information collection without

researcher’s presence. Questionnaire’s general purposes should be

clarified and then primary objectives specified. The size of the sample

generally affects to the types of questionnaire. Larger sample size requires

often more structured, closed and numerical type of data and questions.

Smaller sample size allows less structured and more open type

questionnaire. Very structured and closed questionnaire for large sample

generates useful data for statistical analysis. Qualitative and less

structured questionnaire allows respondent to explain and qualify their

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responses. Therefore it may be preferable method to record the specific

information of a particular case. (Cohen et. al, 2005)

Email questionnaire was considered to be decent approach and easiest

method for a recipient to respond. Distribution of the questionnaire was

limited and assigned to individuals who were considered likely to give a

response and having in-depth knowledge of the railway sector. Recipients

are representing different stakeholders in the railway refurbishment

projects. Questionnaire was sent to 12 professionals in two lots in May and

July 2016. Various discussions with the responders have been giving more

background information and deepen the knowledge-base of the analysis.

Table 2 below details recipients’ organization types and number of

respondents of each group. Sampling should have been wider being able

to complete quantitative analysis from the results and therefore more

weight was given on qualitative data.

Organization type Number of
recipients

Responses

Train maintaining &
manufacturing company

3 2

Train Leasing Company
(ROSCO)

1 1

Design company 1 1

Operator (TOC) 7 3

Total 12 7

Table 2: Questionnaire responds by organization type

Questions were chosen to respond for the research questions and to

enlighten stakeholders’ viewpoints. Aim was to understand when the

refurbishment projects’ are typically completed, who are financing them,

what are their scopes, what are the most important factors relating to

products, if there is an interest in a new pricing structures and to find out

ECA scheme’s applicability. Questionnaire is shown in the appendix 1.

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