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Page 2

CONTENTS

S.NO PARTICULARS

1 BRAND IDENTITY

2 KAPFERER BRAND IDENTITY PRISM

3 BRAND IDENTITY/ BRAND IMAGE

4 BRIEF OF THE BRAND
 VISION AND VALUES

 NAME OF THE BRAND

 LOGO

 LOGO ANALYSIS

 TAGLINE

 4 P’S

 STP

 USP

 BRAND IDENTITY PRISM

 COMPETITORS

5 TWO SELECTED BRANDS
 SOCH

 FABINDIA

6 SOCH
 INTRODUCTION

 CONCEPT

 BRAND IDENTITY PRISM

7 FABINDIA
 ABOUT THE COMPANY

 VISION & MISSION

 VALUES AND GUIDING PRINCIPLES

 MARKETING OUTLOOK

 4 P’S

 BRAND IDENTITY PRISM

8 COMPARISON

9 ANALYSIS

10 CONCLUSION

11 REFENCES

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REFERENCES

 MSG Management Study Guide. (n.d.). Retrieved September 27, 2016, from

http://www.managementstudyguide.com/identity-vs-image.htm

 Soch Brand Presentation. (n.d.). Retrieved September 25, 2016, from

https://www.scribd.com/presentation/233158995/Soch-Brand-Presentation

 FabIndia - SlideShare. (n.d.). Retrieved September 27, 2016, from

http://www.slideshare.net/ParvathiOm/fabindia

 About the company. (n.d.). Retrieved September 27, 2016, from

http://www.fabindia.com/pages/about-us/pgid-1124038.aspx











http://www.managementstudyguide.com/identity-vs-image.htm
https://www.scribd.com/presentation/233158995/Soch-Brand-Presentation
http://www.slideshare.net/ParvathiOm/fabindia
http://www.fabindia.com/pages/about-us/pgid-1124038.aspx