Title | 8201172 Study of Consumer Behaviour Towards Nestle and Cadbury Choclates |
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File Size | 663.1 KB |
Total Pages | 67 |
INTRODUCTION SCOPE OF THE STUDY OBJECTIVES OF THE STUDY LIMITATIONS OF THE STUDY Chocolate Chocolates The Aztec empire Don Cortes Chocolate across Europe Drinking chocolate First chocolate for eating Chocolate in Europe Back to the America’s The Quakers Chocolate as we know it CHOCOLATE PRODUCTION CONSUMPTION OF CHOCOLATES IN INDIA Nestle’ Story PERK RESEARCH METHODOLOGY Chart:1 Table:2 Table:3 AGE GROUPS BRAND PREFERENCE Table:4 PREFERENCE BY CONSUMERS Chart:4 PURCHASE OF CHOCOLATES PURCHASE OF CADBURY CHOCOLATES Table:5 DAIRY MILK Table :10 FLAVOR/TASTE FLAVOR/TASTE QUANTITY FLAVOR/TASTE Table:13 RANK FLAVOR/TASTE QUANTITY Table:14 FLAVOR/TASTE Table:15 FLAVOR/TASTE FORM PREFERENCE Table:16 FORM OF CHOCOLATE Que1. Do you eat chocolate? Cadbury Nestle Celebrations Bar-One Celebrations Bar-One Hard Nutties Que16. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand? PERSONAL DETAILS Name: