Download 8201172 Study of Consumer Behaviour Towards Nestle and Cadbury Choclates PDF

Title8201172 Study of Consumer Behaviour Towards Nestle and Cadbury Choclates
File Size663.1 KB
Total Pages67
Table of Contents
                            INTRODUCTION
SCOPE OF THE STUDY
	OBJECTIVES OF THE STUDY
	LIMITATIONS OF THE STUDY
	Chocolate
Chocolates
	The Aztec empire
	Don Cortes
	Chocolate across Europe
	Drinking chocolate
	First chocolate for eating
	Chocolate in Europe
	Back to the America’s
	The Quakers
	Chocolate as we know it
CHOCOLATE PRODUCTION
CONSUMPTION OF CHOCOLATES IN INDIA
	Nestle’ Story
		PERK
	RESEARCH METHODOLOGY
		Chart:1
	Table:2
	Table:3
		AGE GROUPS
			BRAND PREFERENCE
	Table:4
	PREFERENCE BY CONSUMERS
	Chart:4
		PURCHASE OF CHOCOLATES
		PURCHASE OF CADBURY CHOCOLATES
	Table:5
	DAIRY MILK
	Table :10
	FLAVOR/TASTE
	FLAVOR/TASTE
	QUANTITY
	FLAVOR/TASTE
	Table:13
	RANK
	FLAVOR/TASTE
	QUANTITY
	Table:14
	FLAVOR/TASTE
	Table:15
	FLAVOR/TASTE
		FORM PREFERENCE
		Table:16
		FORM OF CHOCOLATE
Que1. Do you eat chocolate?
Cadbury			Nestle
	Celebrations			Bar-One
	Celebrations			Bar-One
		Hard			Nutties
Que16. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand?

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