Document Text Contents
Page 2
2
Table of Contents
1.0 Introduction to DiGi Telecommunication Sdn Bhd .................................... 4
1.2 Market Composition ............................................................................................................... 6
1.3 Commenting on DiGi‟s Vision ............................................................................................... 7
1.4 Commenting on DiGi‟s Mission ............................................................................................. 8
1.5 DiGi‟s Long Term Objectives ................................................................................................. 8
1.6 DiGi‟s Potential Issues ............................................................................................................ 9
2.0 3 Key Strategic Environments ......................................................... 9
2.1 Introduction to External (Macro) Environment .................................................................... 10
2.2 PESTLE Analysis ................................................................................................................ 10
2.3 Cultural and Demographic Factors ....................................................................................... 17
2.4 15 External Environmental Factors ....................................................................................... 18
2.5 5 Identified Opportunities and Threats ................................................................................. 19
3.0 Introduction to Industrial Analysis (Competitive Information) ...................... 20
3.1 Threat of New Entrants ......................................................................................................... 20
3.2 Threat of Substitute Products ................................................................................................ 21
3.3 Industrial Rivalry .................................................................................................................. 21
3.4 Bargaining Powers of Suppliers ............................................................................................ 22
3.5 Bargaining Powers of Customers .......................................................................................... 23
3.6 15 Industrial Environment Factors ........................................................................................ 23
3.7 The External Factor Evaluation (EFE) Matrix ...................................................................... 24
3.8 Top 5 Opportunities and Threats .......................................................................................... 24
4.0 Introduction to Internal Analysis .................................................... 26
4.1 DiGi‟s Common-Size Financial Statement Analysis (2005 – 2009) .................................... 26
4.2 DiGi‟s Financial Ratio Analysis (2005 – 2009) .................................................................... 31
4.3 20 Internal Factors………………………………………………………………………… 32
4.4 The Internal Factor Evaluation (IFE) Matrix………………………………………………32
4.5 Top 7 Strengths and 4 Weaknesses………………………………………………………...33
5.0 Introduction to SWOT Matrix Framework .......................................... 33
5.1 DiGi SWOT Matrix .............................................................................................................. 37
6.0 Introduction to Types of Strategies ................................................... 37
6.1 DiGi‟s Possible 4 Types of Strategies ................................................................................... 38
6.2 DiGi‟s Intensive Strategies – Market Penetration ................................................................. 38
6.3 DiGi‟s Intensive Strategies – Market Development ............................................................. 40
6.4 DiGi‟s Intensive Strategies – Product Development ............................................................ 42
7.0 Introduction to SPACE Matrix ...................................................... 43
7.1 SPACE Matrix for DiGi ........................................................................................................ 45
7.2 DiGi‟s SPACE Matrix Profile............................................................................................... 46
2
Table of Contents
1.0 Introduction to DiGi Telecommunication Sdn Bhd .................................... 4
1.2 Market Composition ............................................................................................................... 6
1.3 Commenting on DiGi‟s Vision ............................................................................................... 7
1.4 Commenting on DiGi‟s Mission ............................................................................................. 8
1.5 DiGi‟s Long Term Objectives ................................................................................................. 8
1.6 DiGi‟s Potential Issues ............................................................................................................ 9
2.0 3 Key Strategic Environments ......................................................... 9
2.1 Introduction to External (Macro) Environment .................................................................... 10
2.2 PESTLE Analysis ................................................................................................................ 10
2.3 Cultural and Demographic Factors ....................................................................................... 17
2.4 15 External Environmental Factors ....................................................................................... 18
2.5 5 Identified Opportunities and Threats ................................................................................. 19
3.0 Introduction to Industrial Analysis (Competitive Information) ...................... 20
3.1 Threat of New Entrants ......................................................................................................... 20
3.2 Threat of Substitute Products ................................................................................................ 21
3.3 Industrial Rivalry .................................................................................................................. 21
3.4 Bargaining Powers of Suppliers ............................................................................................ 22
3.5 Bargaining Powers of Customers .......................................................................................... 23
3.6 15 Industrial Environment Factors ........................................................................................ 23
3.7 The External Factor Evaluation (EFE) Matrix ...................................................................... 24
3.8 Top 5 Opportunities and Threats .......................................................................................... 24
4.0 Introduction to Internal Analysis .................................................... 26
4.1 DiGi‟s Common-Size Financial Statement Analysis (2005 – 2009) .................................... 26
4.2 DiGi‟s Financial Ratio Analysis (2005 – 2009) .................................................................... 31
4.3 20 Internal Factors………………………………………………………………………… 32
4.4 The Internal Factor Evaluation (IFE) Matrix………………………………………………32
4.5 Top 7 Strengths and 4 Weaknesses………………………………………………………...33
5.0 Introduction to SWOT Matrix Framework .......................................... 33
5.1 DiGi SWOT Matrix .............................................................................................................. 37
6.0 Introduction to Types of Strategies ................................................... 37
6.1 DiGi‟s Possible 4 Types of Strategies ................................................................................... 38
6.2 DiGi‟s Intensive Strategies – Market Penetration ................................................................. 38
6.3 DiGi‟s Intensive Strategies – Market Development ............................................................. 40
6.4 DiGi‟s Intensive Strategies – Product Development ............................................................ 42
7.0 Introduction to SPACE Matrix ...................................................... 43
7.1 SPACE Matrix for DiGi ........................................................................................................ 45
7.2 DiGi‟s SPACE Matrix Profile............................................................................................... 46
